Entrepreneur · Builder · Marketing Strategist
I build businesses, brands, and experiences that bring people together.
From live entertainment and consumer brands to marketing strategy and venture building, I've spent the last several years turning ideas into businesses, partnerships, and experiences that create real-world impact.
About
I've never believed that the best opportunities exist inside a single discipline. Some of my most valuable lessons have come from moving between entertainment, consumer brands, marketing, operations, and entrepreneurship.
That journey has allowed me to develop a multidisciplinary perspective, understanding not only how products are built, but also how communities grow, partnerships are formed, and businesses scale.
Over the years, I've worked with international touring teams like, consumer brands, educational institutions, hospitality businesses, and independent ventures, gaining hands-on experience in strategy, execution, operations, and growth.
Today, I'm particularly interested in building businesses that sit at the intersection of culture, technology, consumer behaviour, and marketing, where creativity becomes a competitive advantage and execution creates long-term value.
Ventures
I work across the live entertainment ecosystem, bringing together artists, promoters, venues, brands, and audiences to create experiences that are commercially successful and culturally relevant.
One of the strongest assets I've built is my professional network within the global entertainment industry.
Alongside long-standing relationships with promoters across India, I've developed meaningful connections with festival promoters in international markets and have earned the trust of agents and managers representing internationally touring artists.
These relationships have given me valuable exposure to the global touring business, talent acquisition, partnership negotiations, and the operational side of delivering world-class live experiences.
Beyond entertainment, I enjoy building brands from the ground up.
I'm currently involved in developing a flavoured vitamin water brand within the FMCG sector and helping launch a next-generation convenience retail chain in Ahmedabad inspired by global formats like 7-Eleven.
Working across these ventures has expanded my understanding of consumer behaviour, product development, retail operations, go-to-market strategy, and brand building—proving that while industries may differ, the fundamentals of building great businesses remain remarkably similar.
Music remains one of my most personal creative pursuits.
Producing music has taught me to think creatively, communicate emotionally, and approach problems with curiosity—qualities that continue to influence how I build businesses and lead projects.
Highlights
Instead of measuring my work by titles, I prefer measuring it by experiences.
Contributed to the execution of international touring productions and large-format live entertainment events, Martin Garrix, Diljit Dosanjh, DJ Snake, Alan Walker to name a few.
Worked with artists, managers, promoters, and agencies across domestic and international markets.
Led experiential marketing campaigns and brand activations connecting businesses with young audiences.
Built and managed ventures across entertainment, consumer products, and retail.
Developed partnerships spanning brands, educational institutions, hospitality businesses, and live entertainment companies.
05 Events
Live Production
Produced and delivered the Ahmedabad chapter of India's most prestigious electronic music tour, managing end-to-end logistics for an international headliner at scale.
Sunburn / India TourLive Production
Delivered the second Sunburn Arena partnership, solidifying my position as a trusted production partner for India's premier live music franchise.
Sunburn / India TourArtist Partnership
Anchored a high-profile Holi celebration featuring one of India's most commercially successful pop artists, blending cultural festivity with premium event production.
Artist BookingBrand & Talent Activation
Produced and managed a consumer-facing food festival, demonstrating cross-sector versatility beyond music and extending my footprint into lifestyle events.
Brand EventCampus Activations
Delivered high-energy collegiate events at two of Ahmedabad's prominent institutions, building early market presence and developing talent pipeline relationships.
College CircuitExpertise
01
From venue sourcing and production design to crowd management and post-event analysis. A full production lens on experiences that leave lasting impressions.
02
Deep networks across international and domestic artist rosters. Negotiation, logistics, and relationship management across the full booking lifecycle.
03
Understanding how young Indian consumers engage with culture — and building marketing strategies that reach them where they already are.
04
Identifying whitespace in India's experience economy and assembling the teams, partnerships, and capital required to move from idea to execution at speed.
05
Managing complex projects involving multiple stakeholders, vendors, teams, and timelines.
06
Building ventures from concept to execution while navigating uncertainty, growth, and scale.
A Note From Me
People often say that success comes from mastering one thing.
My journey has been different.
I've chosen to explore the spaces where industries overlap, where entertainment meets technology, where marketing meets culture, and where creativity meets business.
Working across multiple disciplines has taught me how to learn quickly, adapt to changing environments, and bring together ideas that don't usually exist in the same room.
Whether I'm building a consumer brand, planning a live experience, working with international partners, or exploring new business opportunities, I'm driven by the same goal:
To build things that people remember.